The beauty giant has faced calls for a boycott after a controversial transgender influencer was invited to a podcast about boyhood.
Ulta Beauty, which has more than 1,200 salons across the country, has come under fire from outraged women for hosting Dylan Mulvaney on The Joy Of Girlhood.
The company tried to showcase the diversity of women using the brand, but the clip was quickly seized by customers because of the controversial clip.
They criticized Mulvaney for calling her genitals a “Barbie bag,” and also made an exception from her previous conversation about buying tampons.
Mulvaney has been accused of a “woman’s face” by some feminists, who claim that she plays roles of a woman she enjoys, with none of the misogyny that females encounter on a daily basis.
During a digital campaign called ‘The Beauty Of…’, the podcast featured the 25-year-old TikTok star being interviewed by sexist hairstylist David Lopez about “all about childhood.”
She said she “want to be a mom one day and I totally can” and added, “The narrative still has a long way to go.”
Customers have taken to social media to criticize the podcast, saying that the company and the influencer were “trolling women”.
Dylan became known on TikTok for her ‘Childhood Days’ series in which she can be heard discussing things she thinks are ‘available’ to her as a trans woman.
Trans TikTok star Dylan Mulvaney sparked backlash against Ulta Beauty after appearing in a podcast in which she spoke about ‘everything childhood’.
Mulvaney, right, is interviewed by the gender-flexible hairstylist to the stars, David Lopez, left
Including finding love, being an artist, having a family and being a mother.
Now I know I can find love. I know I can still be an artist. I know I can have a family. I want to be a mom one day and I totally can.
Which is why the narrative still has a long way to go because when I was grieving over the boy Dylan, I didn’t know these things were available to me.
There is a lot of shame, a lot of stigma. I had an idea about transgender and it was weird because I knew I was trans but I had transphobia.
I was still judging society and I had to move past that. Dylan said.
Throughout the podcast as a whole, Dylan explains her transition while also explaining her background and how she grew up in a “very conservative” family.
The backlash was swift and intense with podcast subscribers who didn’t like it with some accusing Dylan and Olta of viewing her as likening femininity to “something that can be worn like an outfit”.
The backlash was swift and intense, as podcast subscribers don’t seem to like some of Dylan and Alta’s accusations of viewing her as similarity to femininity as something as wearable as an outfit.
‘Why didn’t you get a woman?’ We are the primary target market, right? A Twitter user, Qadi, asked frankly.
“Stop trolling women, you can hide responses @Ultabeauty, but you can’t hide your disdain for women,” Emmeline Windham wrote on Twitter.
“Beyond Parody”. Another summed up.
In an odd post on TikTok, Dylan explains how she carried a selection of feminine hygiene products despite her physical inability to menstruate.
In an odd post on TikTok, Dylan explains how she carried a selection of feminine hygiene products despite not being able to menstruate.
Dylan Mulvaney attended New York Fashion Week last month
Day 75 of being a girl – I’ve been carrying tampons and sanitary pads for the past couple of months but haven’t actually opened one, so let’s do that. Fabulous! Started before using a euphemism for vagina.
“I thought the letters stood for lowercase, middle, and uppercase depending on the size of your ‘Barbie bag’ but after searching Google I found out it’s actually your level of flow.”
Dylan was allegedly offered a paid partnership with Tampax to advertise menstrual products, but the publication generated a host of angry responses, particularly among feminists critical of sex.
In case you were wondering why we reacted so deeply to this thread, many of us are aware of how disrespectful we are to this person. Barbie bag??? This has to stop, Jennifer tweeted.
“Barbie’s bag!?! Float. Getting your period unexpectedly, having painful periods your whole life, seeing doctors trying to figure out the cause without any explanation and calling it a Barbie bag…” Millie Mae wrote.
“ Glad he could carry tampons as if they were fashion accessories, and he never had to experience the misery of menstruation, especially when she added another middle school character, a character he makes fun of.
This post, like many others that Dylan shares on, sparked a host of angry responses
Some online posters indicate that they will not buy Ulta products for a long time due to a number of them posting intentionally offensive remarks such as “She’s actually a man.”
Dylan TikToks documenting her “childhood days” have amassed millions of views.
In the videos, she is often seen acting and behaving in overly “feminine” ways which are often seen as harmful and sexist stereotypes.
While being a girl, Dylan often attributes her femininity to what she wears, her makeup, eating habits, and dramatic feelings that lead to tears and binge-shopping.
Ulta now appealed for dignity and compassion.
“At Ulta Beauty, we believe beauty is for everyone – and we kindly ask that everyone be treated with respect on our channels,” the company wrote in a statement.
The company has also been accused of hiding many responses on its social media channels.
We believe beauty is for everyone. While we recognize that some of the conversations we host will challenge views and opinions, we believe that constructive dialogue is one important way to advance beauty,” the company said in a statement.
The intersection of gender identity is subtle, something David and Dylan acknowledge in the episode. No matter how someone is identified, they deserve our respect.
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